Welcome to the Continental
CLIENT: Peacock x Fever
FORMAT: Immersive Experience
Inspired by Peacock's three-part event "The Continental: From the World of John Wick," we partnered with our friends at Fever to invite fans into an immersive experience of "the world’s most chic, sophisticated, and dangerously elite hotel in NYC."
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
Chapter 1: Check-In
After arriving at the legendary building, guests were given an equally iconic gold coin that they could use to gain admittance into Hollywood's most desirable underworld hotel.
Chapter 2: The Bar
Once inside The Continental, guests became masters of their own fate: they could grab a cocktail and relax, or explore the space and engage with the mysterious characters swirling around.
Chapter 3: The Luggage Room
An "Employees Only" room just off the bar lured bold guests inside to gather critical intel from a Bellhop.
Chapter 4: Upstairs
At the balcony level, the most adventurous of guests discovered two additional rooms: Accounts Payable, where they could become official underworld members, and The Kitchen, where a gruesome scene had recently unfolded.
Chapter 5: The Cellar
At the end of their stay, guests were led into the deeply disturbing Cellar, where the Manager gave them one last drink at The Continental before kicking them out forever.
Shout outs
Huge thanks to our friends at Fever for inviting us into such a fun project and being a great collaborator and partner along the way.