Listen to Nurses
CLIENT: connectRN
It started with a desire to show up differently at a trade show. It became a full photojournalism series.
As the leading nurse community, connectRN wanted their upcoming presence at a big trade show to reflect their mission to highlight nurses.
So we did the most straightforward thing we could imagine: interviewed a dozen nurses from diverse backgrounds, photographed them, and turned their stories into an audio series, magazine, website, and at the trade show, a pop-up art gallery.
My Role: Concepting, Writing, Creative Direction
The Photo Shoot
The Zine
We printed thousands of these to hand out at the trade show. Beats a one-sheet with product features every damn time, if you ask me.
The Microsite
This is where we hosted our audio stories alongside the portraits, which also meant the experience was available nationwide – whether or not you attended the trade show.
The Photo Gallery
Aka, the trade show presence. In addition to the zines, we handed out free headphones to every visitor and invited them to reflect on each nurse’s featured pull-quote while listening to their audio story.
