The Chizzeria
CLIENT: KFC x MullenLowe
FORMAT: Pop-Up Restaurant
To celebrate the U.S. launch of KFC’s hit product Chizza, we transformed one of their most popular New York locations into a full-fledged Chizzeria, with old-school slice shop vibes and seemingly decades’ worth of neighborhood nostalgia.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
Behind the Scenes
With a project this transformational, I can’t help but want want to show off some process pics.
Shout outs
Huge thanks to our forever friends at Mullen for bringing us into this collaboration and for being the ambitious, creative and fun partners they always are <3. And to the geniuses at Morning Breath for creating the greatest branding we could have ever hoped for!