TIME 100 Next After-Party
CLIENT: TIME Inc.
FORMAT: Event
The TIME 100 Next are the world’s most influential people of tomorrow. To celebrate the inaugural release of this now-annual list, we helped TIME host an evening full of talks, toasts, and a few very special performances.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
The Experience
We hosted the event on the fourth floor of Pier 17, and highlighted the space’s fundamental rawness while interjecting a punchy mix of posters and programmable LED lighting.
The night was full of special moments of programming, including a series of toasts from, and conversations with, TIME 100 Next honorees, as well as musical performances from Camila Cabello and Maggie Rogers. We also created a portrait studio to invite honorees to join in a recent campaign from founding partner Citi’s initiative to help resolve the gender disparity in leadership roles across corporate structures.
