My Smile is My Superpower
CLIENT: Colgate
FORMAT: Media Event
Colgate is on a mission to encourage everyone to smile with confidence. They even built a whole campaign dedicated to reminding people that the most beautiful smile is the one they own. We had the honor of designing and producing a media event to kick it off.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
Since Colgate wanted to shake things up when it comes to traditional media events, we created an experience that went much further than some light bites and a stage setup. The result was part art gallery, part photo studio, and even part makeup studio – and all of it was executed with a bold design and attitude while remaining the distinctly upbeat, welcoming brand we all know and love.
