SI Swimsuit: On Location
CLIENT: Sports Illustrated
FORMAT: Event
For the first time ever, the Sports Illustrated Swimsuit team wanted to launch their annual issue with a big, fun, multifaceted, open-to-public experience. We helped them figure out what on earth that could look like, and then produced the whole thing.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
Swimsuit On Location became a two-day interactive festival that included talks from some of the institution's biggest supermodels, meet & greets with the model casting team, wellness sessions in the tropical backyard, and a collection of activations that celebrated the issue's adventures and exotic locales.
