Girlboss Rally
CLIENT: Girlboss
FORMAT: Conference
Twice a year, Girlboss used to bring together hundreds of female entrepreneurs and thought leaders to meet, hatch plans, and thrive together at its Girlboss Rally. In Fall 2018, we got the chance to design and produce the biggest Rally yet over its first ever two-day span.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
We created a sprawling Rally that activated multiple modes of interaction, from keynotes to community building to a full-fledged makers market that invited attendees beyond the Rally itself. At every turn, we looked for opportunities to create layers to the experience through authentically activating doers, shakers, sponsors and makers who embodied the Girlboss mission.
Chapter 1: Arrivals
Chapter 2: The Rally
Chapter 3: The Activations
