Underground Delivery
CLIENT: Pizza Hut x GSD&M
FORMAT: Immersive Experience
To celebrate the release of the new TMNT movie, we helped Pizza Hut test a radical idea: Delivering their Big New Yorker pizzas right where the Turtles would want it: directly into the NYC subways.
*This project was produced by Makeout, the experiential agency Greg cofounded and creatively led.
Working inside the NYC subways requires a lot of pre-production collaboration with the subway overseers, the MTA, to ensure our fun experiment doesn't interfere with the literal millions of daily riders who are trying to get where they're going as fast and safely as possible. As a result, what's ultimately a very simple, straightforward idea gets meticulously pre-visualized and communicated over the course of weeks to ensure everyone knows exactly what's about to happen.
Hey, if it helps bring a little extra fun to people's days, it’s worth it.
